NAYANA:

Concerned about the future of traditional crafts and the future livelihood of small artisans in India, Nayana makes it a point to source directly from those artisans or non-profit organisations involved in the development and promotion of traditional crafts throughout the country.

She personally travels from region to region collecting and sourcing the pieces, and most of her collection are "one-off" pieces made especially for her. Prices are always dictated by the producers themselves.

A percentage of Nayana’s sale proceeds are donated to a wide range of social welfare organizations: SEWA in Gujarat, working on earthquake and drought relief; the Prime Ministers Relief Fund for flood relief in Orissa and the tsunami disaster; sewing machines were donated to Jeevika Development Society, a women's development cooperative, enabling them to produce beautiful crafts and earn fair wages; SNEHA, a destitute women and children's literacy programme based in Uttaranchal; Small loans have also been given to young crafts persons to practice their crafts and set up projects of their own. The exhibitions have also raised money for varied development and rehabilitation projects in the US, Morocco, Japan, the UK and other European countries.

Throughout the year, exhibitions are held both inside and outside of India, in order to give these skilled producer groups new channels for moving their crafts. Nayana offers a percentage to anyone who wants to sponsor an exhibition or home/office party for a specific fundraising event of their own. All details are negotiated prior to the show.

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