JEEVIKA Development Society is a non-profit organisation working in West Bengal to create a more independent environment for rural women and to develop a program of vocational skills training that draws fair wages for women's handicraft work. JEEVIKA means "livelihood" in Sanskrit. Founded in 1994, Jeevika aims to implement socio-economic development programmes among the poor, primarily women and youth, in villages south of Calcutta. It targets economic empowerment and improved social status through successful women self-help groups and maintains training and production activities centered on tailoring and traditional kantha embroidery to increase economic capacity in these areas. One show raised money to buy two sewing machines for Jeevika to continue its important work.
Well done ! I hope it helps to promote your work with handicrafts. One suggestion: when a friend had a fashion website in the making, she was advised to try to show items modelled rather than on the hanger, so to speak. Worth a thought for things like the shawls maybe ? Can hardly wait to see who you choose to model the bedspreads !! Hope it all goes well for you this season, Bridget
Posted by: Bridget | April 11, 2005 at 06:05 PM